Why It Matters
Government websites are for everyone. That means the content should be clear, simple, and easy to understand.
Using plain language helps:
- More people find and understand your content
- Make your site more accessible and inclusive
- Build trust with your audience
Plain language is also required by law for all federal websites.
Avoid Jargon and Figurative Language
Words from government, legal, or business settings can confuse people. So can figures of speech that don’t say exactly what you mean.
Avoid phrases like:
- Drive change (you can drive a car, not an idea)
- Going forward (unless giving directions)
- One-stop shop (we’re not a store)
Instead, say what you really mean in plain terms.
Write Like You’re Talking to Someone
If you’re stuck, imagine you’re explaining something to a friend or coworker. Be helpful, clear, and direct.
Use short, familiar words:
- Buy instead of purchase
- Help instead of assist
- About instead of approximately
Words to Avoid (and What to Use Instead)
Here are some words to avoid and what to say instead:
| Avoid | Use Instead |
|---|---|
| collaborate | work with |
| commit/pledge | say what you're doing |
| deliver (ideas) | provide, offer |
| empower | support, help |
| execute | run, do |
| facilitate | help, guide |
| liaise | work with, connect |
| modify | change |
| utilize | use |
| initiate | start |
| robust | strong, reliable |
| streamline | simplify |
| transform | improve, change |
Also avoid terms like illegals, thought leader, touchpoint, and user testing—use respectful, specific alternatives.
When You Need to Use Legal or Technical Terms
Sometimes, legal or technical terms are necessary. When that happens:
- Explain them clearly the first time
- Include a short summary in plain language
This helps everyone understand—even if they’re not experts.
