Start with User Needs
Think about who will read your content.
Ask yourself:
- Who is this for?
- What do they need to know?
- How might they be feeling?
Make it easy for people to find what they need. Guide them step by step.
Do the Hard Work to Make it Simple
- Use plain language and short sentences.
- Be clear, not clever.
- Make your writing easy to understand.
Write for Everyone
- Respect that users have different backgrounds and experiences.
- Be open to who might read your content—it may surprise you.
Build Trust
- Write like a real person.
- Be honest and direct.
- Use positive words and real-life examples.
Start Small and Iterate
- Test your content to see if it works.
- Don’t be afraid to start over if needed.
- Write a draft, get feedback, and keep making it better.
