Put Important Info First
Most people scan web pages instead of reading every word. In fact, users often read only about 25% of the content.
That’s why it’s important to:
- Put the most important information in the first two paragraphs
- Use the “inverted pyramid” style—start with the key points, then add details
Break Up the Text
Big blocks of text are hard to read. Make your content easier to scan by using:
- Headings
- Bullet points
- Short paragraphs
- Tables for data
Example:
Instead of:
Looking into the regulation of campaign finances
Use:
Campaign finance law explained
Use tables to organize data clearly:
| Report Type | Dates Covered | Due |
|---|---|---|
| Quarterly (Form 3, 3Z, 3L) | Jan 1–Mar 31 | Apr 15 |
| Apr 1–Jun 30 | Jul 15 | |
| Jul 1–Sep 30 | Oct 15 | |
| Oct 1–Dec 31 | Jan 31 |
Don’t Use FAQs
We recommend not using Frequently Asked Questions (FAQs). They often:
- Repeat other content
- Are hard to search
- Don’t reflect real user questions
- Hide important info in the wrong place
Instead, improve the content itself:
- Organize it clearly
- Group similar topics
- Make it easy to find and understand
If people keep asking the same questions, it means the content needs to be rewritten or reorganized.
