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Marketing for Artists and Artisans

Creating and selling artwork can promote economic self-sufficiency in American Indian and Alaska Native communities.

There is significant demand for American Indian and Alaska Native (AI/AN) artwork, but many tribal artists struggle to make their offerings known in the marketplace.

In the past, art objects were integrated into everyday life and often served a ceremonial purpose in tribal societies. Today, these objects are being created and preserved to not only pass down traditions, but also to empower AI/AN individuals who can make a living from a profitable art business.

To succeed, artists and artisans must understand how to reach costumers.

The COVID-19 pandemic is threatening the economic livelihoods of tribal artists throughout the United States due to temporary closures of brick-and-mortar art galleries and businesses, the postponement and cancellation of art markets and the current halt to indigenous tourism.

The Indian Arts and Crafts Board (IACB), an agency within the Department of Interior that promotes the economic development of AI/AN communities through the expansion of the tribal arts and crafts market, is encouraging consumers to buy authentic tribal art and craftwork through the internet and by telephone during this critical time.

For AI/AN artists, IACB is posting helpful information on its COVID-19 resources webpage as it becomes available.

The Small Business Administration (SBA) also established the Shuttered Venue Operators Grant program to provide emergency assistance for eligible venues affected by the COVID pandemic.

Additional Information

Contact Us

Division of Economic Development
1849 C Street, N.W., Room 4152
Washington, DC 20240

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